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The Lei Geral de Proteção de Dados (LGPD) is a new Brazilian privacy law that came into effect on September 18, 2020. While enforcement powers by the Brazilian DPA are postponed to August 1st, 2021, the LGPD can still be enforced by other governmental authorities, such as public prosecutors and consumer protection agencies, who can apply sanctions based on the Civil Code and the Consumer Protection Code.
Terms & contractual protections
Google already offers data protection terms for its Ads products under the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We will be updating those existing Ads data protection terms to add LGPD-specific terms. Google’s status under the LGPD as either a controller or processor for each Ads product will be the same as under the GDPR. The LGPD terms will be incorporated into our existing Ads data protection terms, so no action is required to accept the LGPD terms where the existing Ads data protection terms already form part of your contract. If your existing contract does not incorporate our existing Ads data protection terms, please review the product-specific Help Centers in Resources for Advertisers and Publishers for more information on how to accept the terms in the relevant Ads product UI.
More about LGPD
In addition to the updated LGPD terms, we offer product controls that our Ads customers may utilize as part of their LGPD compliance strategy. If you believe you may be in scope of the LGPD, we recommend that you work with your legal advisors to determine how to comply with the LGPD, including how to use the options we offer.