We are committed to complying with applicable data protection laws
We are always working to stay compliant, which helps make compliance easier for your business. We are audited regularly by third parties, maintain certifications, provide industry-standard contractual protections and share tools and information you can use to strengthen your business’ compliance.
Our commitment to user privacy
Keeping users’ information safe, secure and private is among our highest priorities at Google. Over the years, we have worked closely with data protection authorities around the world and have implemented strong privacy protections that reflect their guidance.
Ads data retention policies
Digital Markets Act Raising Issues with Public Authorities
Google does not interpret any provisions, including confidentiality provisions, in its contracts or terms of service that are in scope of the Digital Markets Act, as preventing counterparties from raising any issue of non-compliance with the law or with any relevant public authority. This is without prejudice to the operation of lawful complaints-handling mechanisms that are laid down in agreements with business users, as defined by the Digital Markets Act.
Our commitment to data protection laws
Privacy regulation is changing. We know you need to select products that are both compliant with all applicable data protection laws, and use personal data in ways that are compliant. Learn more about how Google is complying with specific privacy laws below.
The General Data Protection Regulation (GDPR) went into effect May 25, 2018.
The Lei Geral de Proteção de Dados (LGPD) went into effect September 18, 2020.
US states privacy laws
New data protection laws will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.
Audits and certifications
Any data you share with Google is protected. Our products’ security controls are regularly audited in line with international standards to ensure all personal information is handled safely and responsibly. In addition, the effectiveness of our controls is reviewed by an independent third party every two years, at least.