Google Ads Data Protection Terms: Service Information
Controller Terms
Controller Services
The following Google services are eligible to be in scope of the Google Ads Controller-Controller Data Protection Terms:
- AdMob, except for the AdMob Processor features referred to in the 'Processor Services' section below.
- AdSense
- Authorized Buyers (formerly known as DoubleClick Ad Exchange Buyers), except for the Authorized Buyers features referred to in the ‘Processor Services’ section below.
- Funding Choices
- Google Ad Manager (formerly known as DoubleClick for Publishers Small Business and DoubleClick Ad Exchange), except for the Google Ad Manager Processor features referred to in the ‘Processor Services’ section below.
- Google Ad Manager 360 (formerly known as DoubleClick for Publishers Premium and DoubleClick Ad Exchange), except for the Google Ad Manager 360 Processor features referred to in the ‘Processor Services’ section below.
- Google Ads (formerly known as AdWords): All Google Ads programmes and services accessible to customers through their Google Ads accounts, except for those Google Ads programmes and services that can be in scope of the Google Ads Data Processing Terms, as listed below.
- Google Customer Reviews
- Programmable Search Engine
- Web Search Syndication
Google may update this list from time to time, subject to the terms of the Google Ads Controller-Controller Data Protection Terms.
Data Processing Terms
Processor Services
The following Google services are eligible to be in scope of the Google Ads Data Processing Terms:
- Ads Data Hub
- AdMob: Secure Signals, Server-side impression-level ad revenue
- Audience Partner API (formerly known as DoubleClick Data Platform)
- Authorized Buyers: Audience Partner API
- Campaign Manager 360 (formerly known as Campaign Manager)
- Display & Video 360 (formerly known as DoubleClick Bid Manager)
- Enhanced Conversions
- Google Ad Manager: Secure Signals, Server-side impression-level ad revenue
- Google Ad Manager 360: Secure Signals, Dynamic Ad Insertion, Server-side impression-level ad revenue
- Google Ads Customer Match
- Google Ads Store sales (uploads)
- Google Analytics
- Google Analytics 360
- Google Analytics for Firebase
- Google Optimize
- Google Optimize 360
- Google Tag Manager
- Google Tag Manager 360
- Looker Studio
- Search Ads 360 (formerly known as DoubleClick Search)
Google may update this list from time to time, subject to the terms of the Google Ads Data Processing Terms.
Types of personal data
In relation to the Google Ads Data Processing Terms, Customer Personal Data may include the following types of personal data (as applicable, depending on the Processor Services provided under the Agreement).
| Processor Service | Types of Personal Data |
|---|---|
| Ads Data Hub | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers |
| Audience Partner API (formerly known as DoubleClick Data Platform) | Online identifiers, including cookie identifiers and device identifiers |
| Campaign Manager 360 (formerly known as Campaign Manager) | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers |
| Display & Video 360 | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers |
| Dynamic Ad Insertion (Google Ad Manager 360) | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers; partner-provided identifiers |
| Enhanced Conversions | Names, email addresses, phone numbers, addresses, client identifiers, online identifiers, including internet protocol addresses |
| Google Ads Customer Match | Names, email addresses, addresses and partner-provided identifiers |
| Google Ads Store sales (uploads) | Names, email addresses, phone numbers and addresses |
| Google Analytics | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers |
| Google Analytics 360 | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers |
| Google Analytics for Firebase | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers |
| Google Optimize | Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers |
| Google Optimize 360 | Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers |
| Google Tag Manager | Online identifiers, including cookie identifiers and internet protocol addresses |
| Google Tag Manager 360 | Online identifiers, including cookie identifiers and internet protocol addresses |
| Looker Studio | Data relating to individuals provided to Google via the service by (or at the direction of) Customer, including to create and collaborate on reports, graphs and charts |
| Search Ads 360 | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers |
| Secure Signals (Google Ad Manager, Google Ad Manager 360, AdMob) | Partner-provided identifiers or other data supported by Google or provided by the publisher. |
| Server-side impression-level ad revenue (Google Ad Manager, Google Ad Manager 360, AdMob) | Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers; partner-provided identifiers |
Google may update this list from time to time to reflect changes to the types of personal data handled by the Processor Services.
Last update: 29 September 2025
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