Making ads useful, relevant and safe
We want to help your business sustain and grow revenue, while respecting people’s preferences for privacy. That’s why we develop tools to help with user consent and products and features that provide transparency to users.
Privacy Playbooks
To help guide companies through today’s privacy landscape, we put together two playbooks collecting best practices, case studies, and practical guidance from a variety of marketers and publishers.
To help guide companies through today’s privacy landscape, we put together two playbooks collecting best practices, case studies, and practical guidance from a variety of marketers and publishers.
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We never sell users’ personal information
While advertising makes it possible for us to offer our products free of charge and help the websites and apps that partner with us fund their content, our users’ personal information is not for sale. We keep user data private at every point in the process of showing ads.
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We never use sensitive information to personalize ads
Data helps us personalize ads so they're more useful to users, but we never use the content of user emails or documents or sensitive information like health, race, religion, or sexual orientation to tailor ads to our users.
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We work on your behalf to protect your privacy
We’re constantly working to ensure your ad experiences are safe on our platforms. Your data is protected by our industry-leading security technologies that automatically block a wide range of security threats, including attempts to obtain your personal information.
Consent Tools
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Empower your visitors, monetize your content
Funding Choices is an easy-to-use messaging tool that can help you communicate with users to gather consent or opt-out requests as required by regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), or recover lost revenue from ad blocking users.
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Consent Mode
Consent Mode introduces two new tag settings that manage cookies for advertising and analytics purposes for advertisers using the global site tag or Google Tag Manager. These two settings can be used to customize how Google tags behave before and after users make their consent decisions – helping advertisers more effectively measure conversions, while respecting user consent choices for ads cookies and analytics cookies.
IAB TCF
Ads Transparency and Control
About This Ad
Ad Settings
Advertiser Identity Verification
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Ads Data Hub
Join Google ad data with your own data while maintaining end-user privacy. Ads Data Hub enables customized analysis that aligns with your specific business objectives, while respecting user privacy and upholding Google’s high standards of data security.
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Proposal: Ads Transparency
A document that serves as a starting point to an industry-wide discussion on how to provide users the best privacy experience while preserving an open and free internet, made possible by digital advertising.
Reports and Case Studies
BCG: Responsible marketing with first-party data
BCG: Digital maturity benchmark
Deloitte: Digital transformation through data for retailers
Deloitte: Digital transformation through data - news