Google Ads Data Protection Terms: Service Information

Controller Terms

Controller Services

The following Google services are eligible to be in scope of the Google Ads Controller-Controller Data Protection Terms:

  • AdMob
  • AdSense
  • Authorized Buyers (formerly known as DoubleClick Ad Exchange Buyers)
  • Funding Choices
  • Google Ad Manager (formerly known as DoubleClick for Publishers Small Business and DoubleClick Ad Exchange), except for the Google Ad Manager Processor features referred to in the ‘Processor Services’ section below.
  • Google Ad Manager 360 (formerly known as DoubleClick for Publishers Premium and DoubleClick Ad Exchange), except for the Google Ad Manager 360 Processor features referred to in the ‘Processor Services’ section below.
  • Google Ads (formerly known as AdWords): All Google Ads programmes and services accessible to customers through their Google Ads accounts, except for those Google Ads programmes and services that can be in scope of the Google Ads Data Processing Terms, as listed below.
  • Google Customer Reviews
  • Waze Ads

Google may update this list from time to time, subject to the terms of the Google Ads Controller-Controller Data Protection Terms.

Data Processing Terms

Processor Services

The following Google services are eligible to be in scope of the Google Ads Data Processing Terms:

  • Ads Data Hub
  • AdMob Processor features
  • Audience Partner API (formerly known as DoubleClick Data Platform)
  • Campaign Manager 360 (formerly known as Campaign Manager)
  • Display & Video 360 (formerly known as DoubleClick Bid Manager)
  • Enhanced Conversions
  • Google Ad Manager Processor features
  • Google Ad Manager 360 Processor features
  • Google Ads Customer Match
  • Google Ads Store sales (direct upload)
  • Google Analytics
  • Google Analytics 360
  • Google Analytics for Firebase
  • Google Data Studio
  • Google Optimize
  • Google Optimize 360
  • Google Tag Manager
  • Google Tag Manager 360
  • Search Ads 360 (formerly known as DoubleClick Search)

Google may update this list from time to time, subject to the terms of the Google Ads Data Processing Terms.

Types of personal data

In relation to the Google Ads Data Processing Terms, Customer Personal Data may include the following types of personal data (as applicable, depending on the Processor Services provided under the Agreement).

Processor Service Types of Personal Data
Ads Data Hub Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
AdMob Processor features Encrypted signals
Audience Partner API (formerly known as DoubleClick Data Platform) Online identifiers, including cookie identifiers and device identifiers
Campaign Manager 360 (formerly known as Campaign Manager) Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers
Display & Video 360 Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers
Enhanced Conversions Names, email addresses, phone numbers, addresses, client identifiers, online identifiers, including internet protocol addresses
Google Ad Manager Processor features Encrypted signals
Google Ad Manager 360 Processor features Encrypted signals
Google Ads Customer Match Names, email addresses, addresses and partner-provided identifiers
Google Ads Store sales (direct upload) Names, email addresses, phone numbers and addresses
Google Analytics Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
Google Analytics 360 Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
Google Analytics for Firebase Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
Google Data Studio Data relating to individuals provided to Google via the service by (or at the direction of) Customer, including to create and collaborate on reports, graphs and charts
Google Optimize Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers
Google Optimize 360 Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers
Google Tag Manager Online identifiers, including cookie identifiers and internet protocol addresses
Google Tag Manager 360 Online identifiers, including cookie identifiers and internet protocol addresses
Search Ads 360 Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers

Google may update this list from time to time to reflect changes to the types of personal data handled by the Processor Services.

Last update: 8 April 2022

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