Data is critical to your business, so it’s essential that it’s managed in the right way. With Google you can be confident that, no matter which of our products and services you use, you’ll have control over what information you share.
We secure the products
you use every day.
Our products. Your preferences.
Any commercially sensitive data your business shares with Google to optimize its marketing (like cookie lists and conversion data) is treated according to strict usage guidelines. And when we publish any benchmarks, industry cohort reports, or product statistics, these are based on publicly available or aggregated data – meaning your business is not otherwise identified unless you give us your permission. If your business uses multiple products, you may be able to connect them and share data from one to another. All of your data will then follow the broadest usage guidelines applicable to your connected products.