Table of contents

US States Privacy Laws

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.

Restricted data processing & service provider terms

Restricted data processing is intended to help advertisers, publishers, and partners meet their own compliance needs. When you enable restricted data processing, Google restricts how it uses certain data to only undertake certain activities.

We are also offering service-provider and processor terms to help advertisers, publishers and partners prepare for these laws. In certain circumstances, we will act as your service provider (or processor) in handling data processed while restricted data processing is enabled. You should review these terms carefully to ensure they meet your compliance needs. Restricted data processing operates differently across our products.

Advertisers, publishers, and partners should ensure that the use of Google products and services, including restricted data processing, meets their compliance requirements. In some products, restricted data processing can be enabled for all users in applicable US states, or only for those users who an advertiser, publisher, or partner indicates should have it enabled.

Advertisers and publishers should evaluate their use of Google products and services, including restricted data processing, with their legal advisors, to determine their compliance requirements. Please see this article to learn more about restricted data processing.

Considerations for advertisers

Advertisers should work with their legal advisors to determine whether and how they should comply with US states privacy laws. This includes making a decision whether to enable restricted data processing in the Google products they plan to use. Advertisers should refer to this article to find out more information about how restricted data processing works for each product.

Considerations for publishers

Publishers should work with their legal advisors to determine whether and how they should comply with US states privacy laws. This includes making a decision about whether to enable restricted data processing in the Google products they plan to use. Publishers should refer to this article to find out more information about how restricted data processing works for each product.